The mobilizing effect of media coverage on refugee sponsors has been widely acknowledged, especially in the context of the 2015-2016 resettlement of Syrian refugees to Canada. At the same time, the broader role that media plays in refugee sponsorship programs is rarely discussed. For example, can one use media strategically in piloting and growing refugee sponsorship programs, and if so, how? To learn more about this topic, we have invited Louisa Taylor. An award-winning journalist in her previous life and a private sponsor of refugees in her personal life, Louisa is the director and co-founder of Refuge 613: a communications and mobilization hub supporting the welcome and integration of refugees in Ottawa.