G-Week = lots of Gatorade stuff for you school.  It is that simple.

John Harmon and I have run multiple G-Weeks so we discuss our experiences, why they do it and what is new from Gatorade.

Email Aaron to check and see if your school is in one of their operating areas.

They also have Gatorade vending machines that are well worth looking into.
Gatorade Media Combo Sell Sheet_Final_8-19-13