https://youtu.be/edXpslW85hM

After a two-year hiatus, the Spiral Marketing Podcast returns with Karl Boehm diving into the high-impact world of quarterly marketing plans. In this solo episode, Karl discusses the advantages of 90-day sprints over traditional yearly planning and outlines actionable steps to create a quarterly marketing plan that aligns with your big annual goals. Whether you’re leading a team or working solo, this episode provides a streamlined approach to prioritize and measure key performance indicators, tackle essential projects, and allocate resources effectively.

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• The Power of 90-Day Planning: Why quarterly planning can keep your team focused, agile, and accountable.
  
• SMART Goals and Annual Objectives: How to break down your yearly goals into quarterly milestones.
  
• Critical Areas of Focus and KPIs: Determine which projects matter most, set measurable outcomes, and learn to track key performance indicators with practical tools like Google Analytics and SEMrush.
  
• Steps to a Successful Quarterly Plan: From setting strategic priorities to aligning your team, this episode covers the essential elements you need to make each quarter a win.
  

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2. The Value of Quarterly Planning – Breaking down the advantages of 90-day sprints.
   
3. Creating SMART Goals – Refresh on setting achievable, measurable goals.
   
4. Mapping Out Your Marketing Plan – Setting priorities and determining resource allocation.
   
5. Tracking Success – Leveraging analytics tools to measure your KPIs.
   
6. Executing as a Team – Tips for presenting, aligning, and staying accountable each quarter.
   

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• Google Analytics
  
• SEMrush
  
• Native Analytics Platforms (Facebook, Twitter, LinkedIn)
  
• Looking to break down your annual goals into actionable quarterly plans? Use this Annual Strategic Plan Template as a starting point to map out your objectives, set milestones, and track progress each quarter.
  

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