On this week’s episode of aBlogtoWatch Weekly, Ariel is trapped in an airplane over the ocean, so Rick and David are joined once again by Alex from Fifth Wrist Radio. The gents get cracking with a discussion of Jake's recent article on microbrands, finally putting to bed the debate over how to define the word! An hour or so before it was released, the team makes predictions about what the MoonSwatch Moonshine Gold will be, and then follow that up with their reactions to what it actually is. Spoiler alert: they're disappointed! Then, Rick is joined for an interview by Matthieu Humair, the man at the helm of Watches and Wonders, to discuss the upcoming show and what to expect this year. Plus, a few friends of the show chime in with their thoughts on the new MoonSwatch!

Highlights

• 2:25 From The Comments: When Do We Drop The "Micro" from Microbrand?
• 17:40 Predicting and Responding to the MoonSwatch Moonshine Gold
• 30:00 Interview with Mathieu Humair, CEO of Watches and Wonders Geneva Foundation
• 40:50 Watches and Wonders Predictions: Cartier, Panerai, Jaeger LeCoultre, Baume & Mercier, Ulysse Nardin, Piaget, Hermès

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