Kristen is joined by Spruill Alexander, Senior Vice President at Towne Insurance in eastern North Carolina. With over three decades in the industry and leadership over a team of twelve, Spruill shares the challenges of motivating a sales team that can sometimes feel entitled. They talk about how to keep performance rising without relying on pressure, how to build a culture that supports internal motivation, and how to bring communication back into the workplace. Spruill also speaks to the role of belonging and why it matters in the day-to-day life of a business. His experience in insurance, coaching, and civic leadership offers a grounded take on what leadership looks like when people come first.