The Real Brian is the founder of Profitcast and Arrow Squad. Brian has a strong passion for podcasting and talks to Jason on the subject of growing your audience. He shares useful tips on how to build a loyal following, Twitter strategies you can use to grow your audience, and the different ways you can monetize your podcast.
Key Takeaways:
[1:30] Why the name 'The Real Brian'?
[4:00] Brian and Daniel J. Lewis did a special episode about the subject of monetization. You can find it at http://www.profitcastuniverse.com/31.
[7:10] Rob Cesternino makes $6,100 in Patreon donations.
[11:45] You can monetize your podcast by reselling products.
[15:05] Podcasters have also done well with premium content as a way to generate income.
[20:50] If you have a loyal following of only 1,000 people, you can still make quite a bit of money.
[27:30] Brian talks about Twitter strategies to increase your following.
[31:05] Develop a clear idea of what you want to do with your podcast before you market yourself.
[34:50] Final thoughts? Podcast on your passion. That's huge.
Mentioned In This Episode:
http://www.profitcastuniverse.com/ (http://www.profitcastuniverse.com/)
http://www.profitcastuniverse.com/31 (http://www.profitcastuniverse.com/31)
https://www.patreon.com/ (https://www.patreon.com/)
http://www.keithandthegirl.com/ (http://www.keithandthegirl.com/)
https://manageflitter.com/ (https://manageflitter.com/)
Tweetables:
“With affiliate relationships, you might get 4-10% of the commission. With product resale, you might get 40-50%. (http://ctt.ec/PwbAX)”
“Don't create an interview show just to create an interview show. (http://ctt.ec/yTN4c)”
“All the top podcasters are branded well. If you can make sure that your podcast is branded well, then do your marketing. (http://ctt.ec/r32cB)”
Transcript
Jason Hartman:
Hey, it's my pleasure to welcome The Real Brian to the show and we are talking about podcasting. As you may know, he's the founder of ProfitCast. We just wanted to drill down and get some of the secrets to success as a podcaster in terms of how to build an audience, how to monetize your show, successful and profitable podcasters out there; what are they doing? Some good stuff like this, so let's dive in. Brian, welcome, how are you doing?
Brian:
Thank you, appreciate it. Doing really, really well, and just glad to be here. Good to talk to you again.
Jason:
So, do I have to call you The Real Brian?
Brian:
You know, it's one of those things, I wanted a radio name. I grew up in the days of the radio and I liked radio names and when you do something a little bit more creative, people remember it, and if you don't, they forget your name. It's so funny.
Jason:
I'm wondering if you started that branding of yourself to defeat a competitor. So, it begs the question. Who is the fake Brian? Is the fake Brian your competitor?
Brian:
It's the alter-ego. There is no competitor actually, it was just more for fun.
Jason:
There's no fake Brian?
Brian:
No. You know what's interesting is a lot of the guys have, you know, their three names, so you know, the middle names or whatever.
Jason:
What do you mean three names? Yeah, isn't it funny that all the serial killers have three names. John Hinckley Jr.
Brian:
I thought you were going to say John Lee Dumas, but he's not a serial killer.
Jason:
We don't know! No, John is a great guy. But yeah, it's funny, why is that? Remember the movie Conspiracy Theory?
Brian:
Oh yeah.
Jason:
Ever since I saw that movie with Mel Gibson, I've been thinking about that and it's true. Why do they all have three names? Don't serial killers just use a first and last name like normal people? I go by Jason Hartman. I do not use my middle name, right. What is it about serial killers that always have a middle name? I just do not get there.
Brian:
Again so they can be remembered.
Jason:
Well, some listener please email us and tell us the answer to that question.