Omar Zenhom is the host of The $100 MBA podcast, which won the iTunes award for The Best of iTunes 2014. He and his business partner, Nicole Baldinu, create quick ten minute daily podcasts. Omar talks about his background in education, how to successfully generate buzz for your new podcast, and much more on today's show.
Key Takeaways:
[2:15] The $100 MBA wasn't Omar's first podcast.
[4:00] Omar's podcast balances quality between content and production really well. How does he do it?
[6:45] Use your strengths to help people.
[10:35] Omar was accepted into Wharton business school, but he left after a semester later.
[13:20] Universities often have nothing to do with teaching or learning.
[17:30] Both Omar and Jason hate listening to banter on podcasts. They want to hear the information quickly.
[20:35] Omar talks about how he generated buzz for his podcast before it launched.
[26:35] What's Omar's work flow?
[29:50] Who listens to Omar's podcast?
[34:50] Final tip? Define your own success.
Mentioned In This Episode:
http://100mba.net/ (http://100mba.net/)
http://100mba.net/show (http://100mba.net/show)
http://100mba.net/free-course (http://100mba.net/free-course)
Tweetables:
“I really do see podcasting just like TV or film. That's the quality that you're going to have to produce. (http://ctt.ec/B629L)”
“Education is a very, very dirty business. A lot of it has nothing to do with teaching or learning. (http://ctt.ec/trUqp)”
“You have to find out what success means to you, because you are the one that has to be held accountable to that. (http://ctt.ec/0x6Is)”
Transcript
Jason Hartman:
Hey, it's my pleasure to welcome Omar Zenhom to the show. He is the co-founder of the $100 MBA and Business Republic and he's host of The $100 MBA show podcast and he put out some great content on how to create a podcast that just can not be ignored and I'm looking to talking to him about that as well as important MBAs and why maybe The $100 MBA is better. Omar, welcome, how you doing?
Omar Zenhom:
Great, it's great to be here, Jason, thank for having me.
Jason:
It's good to have you and you're coming to us from beautiful, gorgeous Sydney, Australia, is that correct?
Omar:
Yep. We're here on a little break, but we'll be back in San Diego shortly.
Jason:
Fantastic and the irony of this whole thing is I happened to be in San Diego today, but I live in Phoenix. So, I'm kind of filling in for you here, keeping an eye on San Diego.
Omar:
There you go.
Jason:
Well, tell us about, I mean, your podcast article is fantastic, by the way, so tell us a little bit about what it takes to be successful in podcasting. I have a lot of success in it myself. I think there's some people who are newer than me. I'm kind of dinosaur starting many years ago, that are newer than me, that are just using some sort of high-tech approaches, maybe hacking the system a little bit and they're doing amazing things.
Omar:
Yeah. I mean, for us and The $100 MBA show, which is our daily podcast, it's ten minutes a day, it's not our first podcast. We actually had a podcast before that that didn't do as well, actually. I personally would call it a failure, but we learn a lot through the process and when we went to approach launching the $100 MBA, we took a completely different approach and we just decided to see it as a project , see it as a launching an actual product in our business. We gave it the attention it deserved, the attention it needed in order to produce a production that was worthy of noticing, you know, you have to create quality people are going to share, people are going to say, wow, that was great, I want to share this with other people.
So, I mean, there's a lot that comes into it, but that's basically the philosophy. The philosophy is, as if you're building an actual, say for example, you're going to sell and ebook or a training course or anything else online, you would put the work into building this course,