James Karl Butler is a serial entrepreneur who has built four companies from the startup phase into a million dollar business. He is the author of seven books and talks about his most recent book, The System is the Secret. He tells Jason why it's important to have a good system in place and how strong systems are the key to business growth in any industry you are in.
Key Takeaways:
[2:05] Good systems are the key to growing your business rapidly.
[3:40] James talks about the various moving parts needed for a successful business.
[4:50] How do you develop a good lead generating system?
[15:05] You need some kind of lead magnet that will attract your potential customer to your website.
[18:35] How do you find good talent for your company? What's the hiring process?
[23:30] Ask your potential employee lots of questions about your business to see who they are as people and also see where you're business is lacking.
[25:00] Crave out 90 minute blocks once a week to work on these very important systems.
Mentioned In This Episode:
The E-Myth by Michael Gerber
Influence by Robert Cialdini
http://soundlawsofsuccess.com/ (http://soundlawsofsuccess.com/)
Tweetables:
“You got to have your goals, your mission, and kind of your vision of what you want to do. (http://ctt.ec/bOj37)”
“The most important system for you to have in your business is getting that lead flow. (http://ctt.ec/0Xy3r)”
“It's not fun to examine parts of your business that are not working. (http://ctt.ec/4v884)”
Transcript
Jason Hartman:
It's my pleasure to welcome James Karl Butler to the show. He is the host of the Sound Laws of Success podcast and the author of 12 books including his latest, The System is The Secret: Proven Ways to Implement the Systems that will Transform and Grow your Business.
And listeners as you know or may know, I had Michael Gerber on the show many years ago and he is the author of The E-Myth and that series of books kind of inspired me as to the importance of systems in our businesses, but it does leave off after a lot of the philosophical ideas of why it's important and Jim is here to help us actually drill down on that and implement real systems in our business. So, it's a great pleasure to have him on the show today. Jim, welcome, how are you doing?   
James Karl Butler:
I'm doing great. Thanks Jason for having me on the show. I really appreciate it.
Jason:
Yeah, the pleasure is all mine and like I said to the listeners, I hope that's accurate, you know, that you begin where Michael Gerber and maybe some others leave off.
James:
Yeah, I think so. I mean, I read obviously read Michael's book The E-Myth and I've read his ebook Mastery and other books that he's written and having grown four businesses from the startup phase over a million dollars in revenue that are my own businesses also growing a multimillion dollar business that wasn't mine before I got into my own business.
I realized that systems are really kind of the secret to what makes business work, especially if you're growing rapidly and you have to kind of figure out how to have lots of moving pieces. So, I wrote the book for the purpose of helping people understand here's how the pieces fit together, so I wrote – there's 16 specific systems that I talk about and we can kind of go through those a little bit here throughout the book, but the goal is to help people understand how to actually put the system in place, then having an assessment at the end of each section where you can say, am I following the system or not? Where are the holes in the system that I need to plug up so I'm not losing prospects, I'm not losing clients, I'm not losing money, because that's really where I think the rubber meets the road. The system is when you start – you feel pain.
You either lose money or you realize you could be making a lot more money because you don't have an effective system in place. So, that was the goal of the book and it's a 500 page book,