Jon Benson is a marketing guru and has some great tips on how to capture your target audience. He is the creator of the 3X Video Sales Letter Formula and the 3X Sellerator. Jon talks to Jason about the importance of improving your copy writing, having an ideal avatar, why he loves video sales letters, and much more.
Key Takeaways:
[2:30] When writing a sales letter or copy, don't be afraid to overuse the word 'you' and break the rules of grammar.
[8:55] Write to your audience like you're writing to a family member.
[13:40] People love to back people who have strong voices and opinions.
[17:50] Niche down on your topic and you will make more money.
[21:20] 3X Sellerator is as easy as you can get when generating a video sales letter.
[24:00] What is modality marketing?
[29:30] Use both a video sales letter and a traditional text-based sales letter to sell your product.
[32:10] Jon has some special offers for Jason's audience.
Mentioned In This Episode:
HartmanMedia.com/VSL
Tweetables:
“You want raving fans. You don't want a whole bunch of lukewarm, 'yeah, I think I'll try that out' guys. (http://ctt.ec/5peRb)”
“Copywriters talk to the feelings of women for a women's product and they don't do it with men. Terrible mistake. (http://ctt.ec/zxmSN)”
“I'm going to have the most powerful weapon in my arsenal, which is a video sales letter in most industries. (http://ctt.ec/CBz4r)”
Transcript
Jason Hartman:
Hey, it's my pleasure to welcome Jon Benson to the show. He may have heard his name. He's quite well known in marketing circles and I had the great pleasure of attending his mastermind meeting in Boulder, Colorado just about two months ago. Enjoyed it thoroughly. He is the creator of Mega-Cash-Generating Video Sales Letter and the 3X Video Sales letter Formula and he's coming to us today from beautiful Malibu, California. Jon, welcome, how are you?
Jon Benson:
I am great, Jason, how are you doing?
Jason:
Good, good. You just got back from ten days in Maui, how was it my friend? I like Maui. Maui is a good place.
Jon:
It was magic. My wife and I had a great time. I could have done, of course, because the last few days, you just want to lay out by the pool and do nothing, but it was awesome, it was a much needed getaway.
Jason:
Well, you're better than I am, because whenever I go to Maui it's like I get island fever after about four days.
Jon:
I don't think it excites in my genome.
Jason:
Yeah, well, okay. That's good, you're more centered than I am, I'm sure. Well, good. I want to talk about some of the psychology of marketing, Jon and I was really impressed with your authority on that subject and how just amazingly small words and phrases influence persuasion and buying decisions and so forth and sort of that overall format of videos. There's quite a method and quite a psychology to it.
Jon:
Most definitely. So, little things, I'll start with this and this is one of the most simple things to grasp and to put immediately into your copy yet it's one of the ones I see is the most overlooked and I'll give you in an example sentence I'll just rattle off the top of my head. You know, you would think that people like you would realize that the word you is the most important word that you can use in your sales copy.
However, your sales copy could be greatly amplified to your audience if you just take the time to count the numbers of the words you you find within each sentence of your copy. Now, that's not particularly excellent copy, but it's pretty damn good, because the word you is used over and over again. I've counted, like for example, in one sentence I've used you or your four or five times and the sentence is only 15 words long. It's something that if I pointed out, it becomes painfully obvious, but your subconscious mind when you're reading copy and most of it is subconscious does not pick up on this.
It's just going oh, feed me, feed me, and it's so essential to think of it in that perspective,