"The Prudent Marketer," Steve Mills is the founder of the LinkedIn Academy. He joins the show to discuss his "Marketing without Money Formula" and gives some tips for more effective location marketing. Mills believes in creating targeted, local content, so he shares some secrets to automating such services.

Mills is also one of the foremost experts on LinkedIn. He shares how publishers can use LinkedIn to effectively market.

Find out more about Steve Mills by visiting www.theprudentmarketer.com and www.stevemillsmarketing.com. Visit the LinkedIn Academy at www.thelinkedinacademy.com.