Note: Please excuse the poor audio quality. Edward Meyer is the VP of Exhibits and Archives at Ripley Publishing. He's been with Ripley's for more than 30 years. He joins the show to explain what has helped make Ripley so sustainable, engaging and entertaining. He also shares some of the new marketing tactics he's utilizing for his books and exhibits.

Meyer then shares some crazy stories in this year's edition, such as: 

- Oscar the Incredible Traveling Dog visiting over 30 countries in the past three years

- Creepy and crazy Halloween-theme stories

Visit Ripley's Publishing at www.ripleys.com.