Brian Solis is the Principal at Altimeter Group and author of, "What's the Future of Business: Changing the Way Businesses Create Experiences." He is viewed as a stellar keynote speaker. 

In this interview, Solis explains a new generation of consumerism and how he is reaching Generation Connected, or Gen C. He is working on ways to improve business performance engagement and relationships for a new generation of consumerism. Solis also breaks down how digital culture is changing the landscape of business, consumerism, and the workplace.  Recently, Solis faked Tweets from notable celebrities in support of his book. He explains his though-process.

Find out more about Brian Solis at www.briansolis.com.