For a business to succeed, it must go beyond content marketing or personal branding, but also tap into thought leadership. Becoming a thought leader can be a bit confusing for most people, and hesitation usually comes because of the pressures of society. Bill Sherman from Thought Leadership Leverage sits down with Elizabeth Bachman to discuss what it really takes to be transformed into an effective thought leader. They go deep into the effects of the current rise of thought leaders in most companies, the gender imbalance they somehow face, and influencing others from the place of passion. They also talk about overcoming content insecurity and connecting well with a chosen audience.