Not many of us are born to be presenters. On top of having stage-fright, achieving the perfect presentation to achieve your business goals is far out of reach. Recognizing the importance of this skill in business, no matter what industry you are in, John Alexander Ball started his company called Present Influence to help business owners who want or need to represent their business and brand and don't want to suck at it. Elizabeth Bachman interviews John to impart some of his great wisdom to help you make the presentation that gets you your results and become more influential. They also talk about the challenges faced in starting a business in a recession and the ethical framework of using presentation skills. What can you do about a dull presentation? What can you do about backend products? John answers these questions and more in this episode.