Sounds Profitable

Sounds Profitable


Latest Episodes

Olympic Social Media Bumps, Evergreen Brand Focus, & More
August 09, 2024

Here's what you need to know for this week in the business of podcasting: true crime as an advertising opportunity, making industry info accessible, and storytelling for evergreen brands....

Olympian Social Media
August 08, 2024

Here's what you need to know for today in the business of podcasting: Olympic athletes are scoring on social media, Adalytics' report challenges verifiers, and the rise of history podcasts.https://s

Big Brands
August 07, 2024

Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages.https://soundsprofitable.com/the-down

Strategizing Podcast Growth, Evergreen Brand Storytelling, & More
August 06, 2024

Here's what you need to know for today in the business of podcasting: where politics is putting its ad dollars, retailers struggle to identify site visitors, and how to grow your audience....

Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More
August 05, 2024

Here's what you need to know for today in the business of podcasting: what new online privacy bills mean for advertisers, video podcasting gets the spotlight, and NYT Audio goes open.https://soundsp

Ad-Skipping's Impact, Web Browser Regulation, & More
August 05, 2024

Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation.https://soundsprof

Ad Skipping's Real Impact, UK Podcasting Growth, & More
August 01, 2024

Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge.https://soundsprofitable.

Megaphone ✅ IAB Certified, YouTube's Scale Power, & More
July 31, 2024

Here's what you need to know for today in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market.https://soundsprofit

The Hidden Cost of Ad-Skipping
July 31, 2024

A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails.- Written and narrated by Tom Webster- Audio edited by Newton Schottelkotte- Hosted by S

Top Podcast Q2 Performance, Web Browser Regulation, & More
July 30, 2024

Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious about AI, and the question of web browser regulation