Sounds Profitable

Sounds Profitable


Latest Episodes

The “Why” of Your Podcast
January 24, 2024

Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on what answering a why can uncover.- Written by T

Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.
January 23, 2024

Here's what you need to know for today in the business of podcasting: https://digiday.com/media/how-podcast-networks-are-testing-ai-tools-for-faster-translation-ad-sales...

Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More
January 22, 2024

Here's what you need to know for today in the business of podcasting: https://www.veritoneone.com/blog/not-all-podcast-ads-created-equal-heres-why/https://mikeshields.substack.com/p/sports-has-a-ge

Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More
January 19, 2024

Here's what you need to know from this week in the business of podcasting.https://www.insiderintelligence.com/content/gen-z-prefers-tiktok-google-searcheshttps://searchengineland.com/tiktok-report-

Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.
January 18, 2024

Here's what you need to know for today in the business of podcasting:https://soundsprofitable.com/article/the-25-hour-day/https://www.podpod.com/article/1858057/podcasts-key-tool-tv-discovery-resea

Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More
January 17, 2024

Here's what you need to know for today in the business of podcasting:...

The 25 Hour Day
January 17, 2024

Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior. - Written by Tom Webster- Edited by Bryan Barletta- Audio edite

SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.
January 16, 2024

Here's what you need to know for today in the business of podcasting: https://www.semafor.com/article/01/14/2024/the-incredible-shrinking-podcast-industryhttps://searchengineland.com/tiktok-report-

A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More
January 12, 2024

Here's what you need to know for this week in the business of podcasting:...

Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls
January 11, 2024

Here's what you need to know for today in the business of podcasting:https://soundsprofitable.com/article/industry-recap-2023/https://support.spotify.com/us/podcasters/article/ambassador-ads/...