Sounds Profitable
Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer
September 28, 2023
Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu https://digiday.com/media-buying/influencer-agency-adopts-brand-lift-m
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a...
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