Putting a price tag on your product or service can be a daunting task for any entrepreneur. “How much is too much? Don’t I have to be competitive? Am I really worth that much?”. These sorts of questions can get stuck in your mind when running your own business and it’s really easy to undervalue yourself.

But don’t fret, Sanja Serwa is here to tell you you’re worth it! Sanja is a self-diagnosed stubborn entrepreneur talking with us today on Soul Compass about getting paid what you’re worth. She achieved freedom from working under a boss and took charge of her career heading-up two successful companies:

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• IV Skincare - a luxury skincare range without the luxury price tag
  
• Vossity - an online beauty boutique specialising in green beauty products
  

You might have come across negative press or unhappy customers in your career and it’s hard not to take this personally.  I’m sure you remember very well that one time you missed a deadline or misinterpreted a brief, but it seems to be hard to recall the hundred times you nailed it. This can lead to problems valuing yourself and your work, a value that is communicated to the world in what you charge your clients or customers.

We discuss self-worth as businesswomen, negotiation tactics, and Sanja’s 4 strategies to productivity as an entrepreneur (organisation, prioritising goals, presenting yourself, and staying until the work is done).

TOPICS WE COVER:

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• Separating your feelings in business and not taking things personally
  
• The worst that somebody could say is no, and that’s not so bad
  
• Lowering your prices to stay competitive cheapens you in the client’s eyes
  
• Being adept and efficient at something does not mean charging less
  
• Remember, the client has come to you because they need you
  
• Never lower your price, instead add more value
  
• Even a “no” on a price rise, is still a playground for negotiation
  
• Changing your financial mindset along with your perception of financial proficiency
  
• What is your “Why”? Why do you deserve to be paid this amount?
  
• Understanding your priorities
  

LINKS:

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• IV Skincare website and Instagram (@iv.skin.care)
  
• Vossity website and Instagram (@vossity.beauty)
  
• Sanja’s Instagram (@sansanjovs)