SOS with Sonja Rasula

SOS with Sonja Rasula


#405 The Experts: DIY PR from a Pro

March 21, 2022

How to get great press is one of the most asked about topics, and for good reason… Getting press mentions can help make your business, and that’s why it’s so important for entrepreneurs to know how and what to pitch to the media. In this episode, Sonja sits down with Karin Eldor, a senior contributor at Forbes whose writing focuses on founders, creatives, and visionaries. 


Can you DM an editor? How many times should you follow up before sounding like a stalker? How long should an email pitch be? Get your notebooks ready because Karin is ready to answer your questions, share examples of the best and worst pitches she’s ever received, and she’ll share about her new Ebook How To Get Press: It Takes One Yes.



Lifeline Links:

Sonja’s Instagram, YouTube

Karin Eldor Instagram, Website 


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SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets, and engineered and edited by Zach Schwartz.