At first glance Dear Joie looks picture perfect, but if you look deeper you'll notice that you would never know who actually runs the company; there's no "About Us" page or founder story anywhere! This may be why Dear Joie founder Amanda Delos Reyes, is not making as many sales as she should be. Amanda needs Sonja's encouragement to share her founder story to give her brand "heart" and to increase sales. And while Amanda wants her brand to express joy and be more than just the stationary and jewelry that she sells, she needs Sonja's help to realize that SHE is the brand. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!

Lifeline Links:
Sonja's Instagram, YouTube, Twitter

Dear Joie Instagram, Website

SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets and engineered and edited by Zach Schwartz.