Krystal Flores runs Soy Latina Candles, a non-toxic luxury fragrance brand that sells candles, perfumes, body oils, and more. She’s ready to take the next step in growing her business and needs Sonja’s advice on her email marketing strategy - she doesn’t want to send too much email, making people unsubscribe!  

Sonja, of course, dishes out great tips for how to use email marketing to build brand recognition and juicy subject lines that entice people to click. BUT, she first gives Krystal a hard truth about some inconsistencies in her product packaging that don’t align with the elegant aura of her brand as a whole. Sonja encourages Krystal to think bigger while still keeping the homemade feel by incorporating more storytelling about the “why” behind the brand into her website and emails.   

Lifeline Links:  

Sonja's Instagram & Newsletter Work in Progress  

Soy Latina Candles Instagram, Website 

Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life!  

SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo