Elizabeth Vu runs Félin Lune Apothecary, an environmentally conscious beauty brand selling alternatives to traditional beauty products, such as shampoo and conditioner, without all the wasteful packaging. She has a very loyal customer base but her products are so long lasting that she needs to constantly attract new customers to keep up momentum!  

Elizabeth is worried that something about her online marketing strategy is no longer working and needs Sonja’s advice on how to convince potential customers to try her products. Listen as Sonja gives strategic tips for how to entice new customers while getting current, loyal ones to make bigger purchases and buy as gifts.  

Lifeline Links:  

Sonja's Instagram & Newsletter Work in Progress  

Félin Lune Apothecary Instagram, Website 

Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life!  

SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo