BayWa r.e. Solar Systems Marketing Director Tom Miller sat down with Generac Chief Marketing Officer Russ Minick to chat about Generac’s PWRCell storage system, their lead-sharing program, the connection between Pika and Neurio in the Generac DNA, consumer desire for resilience, what’s new and upcoming from Generac, Russ’s career path to CMO, and a lot more.

00:28 Meet Russ Minick, and learn about his road to CMO of Generac.

02:36 Evolutions in solar marketing

05:06 Russ’ approach to solar marketing and Generac’s marketing mix

13:16 Generac’s lead sharing program

20:38 What’s ahead for the PWRCell product
















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The post Interview with Russ Minick, CMO of Generac appeared first on BayWa r.e. Solar Systems.