The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators

The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators


230: Instagram Marketing That Doesn’t Feel Gross with Shannon McKinstrie

December 22, 2025

Instagram growth without the gimmicks? Yes, please. In this episode, Shannon McKinstrie brings a refreshing perspective to marketing, ditching the “hot take” culture and helping people show up online in ways that feel human, ethical, and effective. We dive into what types of posts convert, how to overcome content paralysis, and why the “rules” of Instagram might be total BS.

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