Creating a brand that stands out is more important than ever. Marketing and brand expert, Sara Schultz joins us to discuss building unforgettable brands and personal branding strategies. She breaks down what it really takes to better position your business so you don’t feel trapped with “meh” systems that no longer align with you.

Sara shares her three-pillar approach to branding, and why self-awareness is the secret ingredient to long-term success. Plus, she’s dropping actionable tips to help you refine your brand strategy and make a lasting impact. If you’re looking to create a business that supports both your life and your long-term success, this episode is for you.

If you’re ready to go from rising educator to industry leader, come join us in The Educator’s Lounge, where conversations like this are happening all the time. Use code PODCAST to get your first 10 days free.

Aligning your business with who you are as an individual is one of the most powerful things you can do as a business owner. Sara believes that your personal brand and your professional brand are connected, yet separate entities.

Your brand should reflect your business goals and ideals while being independent of personal quirks and life situations that shouldn’t necessarily bleed into professional interactions. There is power in self-awareness, so make sure you stay in touch with who you’re becoming to keep your brand fresh and relevant.

According to Sara, successful personal branding hinges on a three-pronged strategy:

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• You: Understand who you are, what you enjoy, and what drives you. This self-awareness can be developed through personal exploration tools like therapy.
  
  
• Your Brand: Define your brand’s personality, tone, and visual elements that resonate with your vision and mission.
  
  
• Dreamy Client: Focus on who your ideal customers are, what they want, and how your offerings can solve their problems.
  

Business strategies and brand personas should adjust to reflect personal growth and changing market demands—it’s important that your brand is flexible. She suggests using brand archetypes as a tool to personify your brand and create strategic decisions aligned with your vision.

For those ready to refine their brand strategy, Sara recommends:

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• Explore Your Brand Persona: Take quizzes and engage in exercises to understand your brand’s personality and potential strategy.
  
  
• Self-Reflection: Delve into personal self-awareness to understand your motivations and preferences.
  

As a reminder, successful brand building requires both strategic thinking and a genuine connection to your personal values.

Connect with Sara

Instagram: @heysaraschultz

Website: https://www.heysaraschultz.com/

Brandshift Method: https://www.heysaraschultz.com/brandshift-group-coaching

Brand Persona Quiz: https://www.heysaraschultz.com/quiz

Dream Days Video lesson and workbook: https://heysaraschultz.myflodesk.com/dreamdays

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The post 190: Evolving Your Brand Without Starting Over with Sara Schultz appeared first on Laylee Emadi | Coach for Creative Educators.