Episode #3 of "Can I get that software in blue?", a podcast by and for people engaged in technology sales. If you are in the technology presales, solution architecture, sales, support or professional services career paths then this show is for you!  
Your hosts Steve Mayzak and Chad Tindel are joined by the brilliant Product Strategy and Marketing expert Brad Murdoch, EVP Strategy & Product at Lightbend and board member at Permission.io. We breakdown the latest Snowflake 10K to talk about how their cloud first and multi-cloud strategy affects the way other people do business in the data warehouse space. We drill down with Brad and ask him everything we could think of about marketing enterprise software. Are Gartner and Forrester still relevant? How important is it to use new channels like Clubhouse, Twitch, Discord, and Twitter Spaces in your marketing plan? The crew also cover a range of recent technews topics like new Venmo adding crypto support, Reddit launching a new Clubhouse competitor, China launching an app to allow citizens to report their neighbors criticizing the ruling party, and a Netflix VP getting sent to jail for taking bribes.  
Contact us on Twitter or LinkedIn to suggest companies or tech news articles worthy of the podcast!  
Our website: https://softwareinblue.com
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LinkedIn: https://www.linkedin.com/showcase/softwareinblue 
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Youtube: https://www.youtube.com/channel/UC8qfPUKO_rPmtvuB4nV87rg 
Apple Podcasts: https://podcasts.apple.com/us/podcast/can-i-get-that-software-in-blue/id1561899125 
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Stitcher: https://www.stitcher.com/podcast/can-i-get-that-software-in-blue 
Snowflake 10K: https://d18rn0p25nwr6d.cloudfront.net/CIK-0001640147/13f710c7-3329-4ce0-8804-55e95f5f29f5.pdf 
Venmo adds crypto support: https://www.cnn.com/2021/04/20/investing/venmo-cryptocurrency/index.html 
New China app for reporting on your friends and neighbors: https://www.dailymail.co.uk/news/article-9487849/China-launches-app-citizens-report-mistaken-opinions.html 
Netflix VP convicted for taking bribes: https://www.theregister.com/2021/05/03/netflix_bribery_conviction/