The buzz: “Repeat after me: Social media followers are not leads. They could be, however.” (Ben Green, “B2B Social Media: 6 Tips for Social Selling Strategy” (Ben Green, Oktopost).

The buzz: “In the old days, sellers would bring their Rolodex from company to company–now they bring their LinkedIn network” (@RobBois).

The buzz: “In the old days, sellers would bring their Rolodex from company to company–now they bring their LinkedIn network” (@RobBois).

The buzz: “The qualities that make Twitter seem inane and half-baked are what makes it so powerful” (J. Jonathan Zittrain).

The buzz: “The qualities that make Twitter seem inane and half-baked are what makes it so powerful” (J. Jonathan Zittrain).

The buzz: “Not everything that can be counted counts, and not everything that counts can be counted” (William B. Cameron).

The buzz: “Not everything that can be counted counts, and not everything that counts can be counted” (William B. Cameron).

The buzz: “Technology can make salespeople more effective and efficient IF you know what tools to use” (Triblio).

The buzz: “Technology can make salespeople more effective and efficient IF you know what tools to use” (Triblio).

The buzz: “Content is fire, social media is gasoline” (Jay Baer).