The buzz: “Account based marketing is simply instead of fishing with nets, we’re fishing with spears. You identify exactly the prospects you want to do business with and then you market very precisely and narrowly to them directly” (Matt Heinz).

The buzz: “Sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing…we all need to know more about our customers” (Jill Rowley).

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material.

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material.

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material.

The same people who buy cars, clothes and home services are also making B2B purchasing decisions for their business. The implications for sales people in this Digital Selling era?

Believe it! 42 percent of LinkedIn members access it multiple times daily or weekly. 74 percent of B2B buyers use LinkedIn for purchasing decisions and social proof.

We’re hearing exciting success stories about the new sales elite: savvy quota-overachievers who apply Digital Selling techniques and tools with energy and diligence.

The buzz: “To write off ‘Influencer Marketing’ as a fad is a foolish game. Brands will figure out how to collaborate with culture creators and harness the distribution of. curators.”

In conversations about account-based marketing ABM, we often hear that cold calling is dead, email is dead and social selling aka digital selling is dead. True or false?