The buzz: “If you work in sales…you’ve heard the term sales enablement.

The buzz: “Sales Enablement has the opportunity to evolve in a big way. When the role first showed up in the B2B enterprise, Sales Enablement became a sidekick to the in-person, acquisition-focused selling conversation.

The buzz: “We need to get over the idea that age is a barrier to expressing yourself on social media” (Ari Seth Cohen).

The buzz: “People do not buy goods and services. They buy relations, stories, and magic” (Seth Godin). The image of influencer marketing by brands has been tarnished.

The buzz: “There’s a classic phrase about good marketing being both an art and a science. Although this idea has been rephrased, reused, and repeated for years, it’s never been more true than it is today.

The buzz: ““Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” (Ann Handley, MarketingProfs). 2020 is here.

The buzz: “Digital Selling relies on having robust, well-built social networks, which is why social media marketing is a crucial aspect of Digital Selling. Since these two concepts are so similar, many people confuse the two.” (Adrian Fisher, www.forbes.

The buzz: “Account-based marketing is thinking of the account as a market of one" (Nick Panayi, CSC).

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material.

The buzz: “Sales representatives spend less than a third of their working time actually selling…bogged down by administrative and other ‘non-sales’ tasks.”