Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even me

Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.

Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!

If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!

Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.

We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.

This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can

Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.

In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it re

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I