Be Skeptical of Financial Advice on Social Media Episode 363 – It is perhaps not surprising that a lot of the financial advice you get on social media is misleading. A recent study shows us just how bad the situation is. More SML Planning Minute Podcast Episodes Transcript of Podcast Episode 363

Hello, this is Bill Rainaldi, with another edition of Security Mutual’s SML Planning Minute. In today’s episode, be skeptical of financial advice on social media.

Here’s a shocker: much of the financial advice you get on social media like TikTok or Facebook is bad. Overly simplified advice without proper disclosure can be misleading and is often inaccurate.

One of the great things about the internet is that, unlike previous generations, we now have almost unlimited accessibility to information about anything we’re interested in, anytime or anywhere. We can get our hands on a vast amount of information with just a few clicks. But it comes with some serious danger.

TikTok has become a leading social media platform for younger people, with over 150 million active users in the United States.[1] It is full of advice on all kinds of different subjects, and personal finance is no exception.

It’s become so popular that it now has its own term for their form of financial advice: “FinTok videos.”[2] And there are lots of them out there, which often get shared to other social media platforms. But in some of the least surprising news of the past few years, an analysis done by DayTrader.com looked at ten viral videos on TikTok and concluded that, when it comes to financial content on TikTok, 7 of the 10 videos were “misleading” or worse.[3]

 The reviewers evaluated the TikTok videos based on four criteria: accuracy, risk disclosure, oversimplification and educational value. They concluded, based on the standards they set, that a substantial portion of the content “failed to meet basic standards of financial advice.”[4]

Let’s not forget that FinTok videos, like many social media postings, are generally designed to create revenue. Much of the material is, perhaps not surprisingly, focused on crypto and other digital assets, often presented without context or any risk disclosure.[5]

You don’t need to be any sort of expert to post something on TikTok or any other social media platform. Any TikTok user can create a video on virtually any topic at their own whim. The TikTok user merely needs access to the platform. The democratic nature of social media may be good in some ways, but it can create real issues when it comes to FinTok videos. Does the speaker have any background or expertise in what they are talking about? Or are they trying to be provocative for the sake of clicks?

There’s a noticeable generational gap when it comes to online financial advice. Younger people are significantly more likely to rely on social media for financial information.[6] According to a recent research report sponsored by the CFP Board, 61 percent of younger Americans (under age 45) make use of online financial resources at least once per week, while 48 percent of Americans age 46 and older do so.[7] These are significant percentages for both groups but greater for younger people.

Regardless of where it comes from, misleading financial advice can cause serious harm. According to the CFP Board, some of the most common effects of relying on misleading financial advice include:

• Delaying major financial decisions
• Acting without professional input
• Incurring unnecessary fees, and
• Sharing inaccurate information with others[8]

When someone acts on inaccurate, outdated or misleading information, it can have an enormous impact on their financial future, especially for younger people. The effects and aftershocks might still be felt decades later. So, younger people are the ones with the most at stake, but they also may be the most vulnerable.

What’s the best way to deal with all this? Be skeptical. Before taking action, it might be a good idea to get your information from trained professionals who at least have some background in the financial areas where you need help. Your Security Mutual Life insurance agent can help. Your Security Mutual Life insurance agent will assemble your team and coordinate with your attorney and tax professional to review your situation and to determine the insurance plan that will best suit your needs and objectives.

[1] Statista. “TikTok in the United States – statistics & facts.” Statista.com. https://www.statista.com/topics/13330/Tik Tok-in-the-united-states/#topicOverview (accessed November 10, 2025).

[2] O’Brient, Samuel. “There’s a ton of investing advice on TikTok. Most of it is bad, a new study says.” msn.com. https://www.msn.com/en-us/money/savingandinvesting/there-s-a-ton-of-investing-advice-on-Tik Tok-most-of-it-is-bad-a-new-study-says/ar-AA1NshcU (accessed November 7, 2025).

[3] Holmes, Samuel. “Finance TikTok Report Card: 70% of Viral Investing Videos Misleading.” Daytrader.com. https://www.daytrading.com/tiktok/report-card (accessed December 15, 2025).

[4] Id.

[5] O’Brient, Samuel. “There’s a ton of investing advice on TikTok. Most of it is bad, a new study says.” msn.com. https://www.msn.com/en-us/money/savingandinvesting/there-s-a-ton-of-investing-advice-on-Tik Tok-most-of-it-is-bad-a-new-study-says/ar-AA1NshcU (accessed November 7, 2025).

[6] CFP Board of Standards. “Steering Clear of Financial Misinformation: A Survey of Americans.” CFP Board Center for Financial Planning. https://www.cfp.net/-/media/files/cfp-board/knowledge/reports-and-research/consumer-surveys/cfp-board-financial-misinformation-report-2025.pdf (accessed November 10, 2025).

[7] Id. at 7.

[8] Id. at 14.

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