Smart Business Performance Podcast

Smart Business Performance Podcast


SBP019 When Choosing KPIs ask “what does your Customer Want?”

October 23, 2020

  A common mistake I see all the time is that KPIs are set as Customer KPIs when in fact the customer doesn’t value that measurement and benefits nothing from it. For example, a sales department crafted a few customer KPIs: $ Value if Gross Profit % Gr...