In This Episode: In 2014, Jorge Gaviria started Masienda, the go-to masa brand for top chefs and in-the-know home cooks around the world. In January 2020, he was ready to move on from his role as CEO. Then, the world shut down and his company was flipped upside down. What happened next usually only happens in Hollywood movies. Jorge Gaviria took on the pandemic, and he WON!