Until you put things down on paper, you'll never really understand your business.  That goes with creating goals, marketing plans and everyday business processes in your business.  An operations manual is an ever evolving document that serves as a refer

Being a business owner is synonymous with feelings of overwhelm.  Our world is so multi-faceted that we must be trained to cope with way more incoming and outgoing stimuli than the person who punches out at 5pm.  But what do you do when busy turns into

Creating a website for your business can be a nerve racking experience.  You know little about how everything works and have to rely on designers, developers and others to help guide you down the path.  Pricing is eradicate and there are so many choices

In a world where potential customers do online research from their homes, phones, and tablets the need for social proof has never been greater. Online reviews, where customers have rated your business publically for all the world to see, has become one of

When looking for a local business, most people start their search online.  The search engines know this and have been working hard to create a better local search experience for users. What does this mean for you, the local business owner? It means great

Getting people’s attention in an over-crowded, convoluted marketplace isn’t easy.  Furthermore there are so many options, nuances, and complexities of a modern day marketing plan, it’s no wonder businesses never reach their full potential.  Firing

Are you tracking the results of the money you spend on marketing or are you taking the "Pay and Pray" mentality, hoping for the best. It's never been easier to use analytics, both  online and offline, to track the results of your marketing efforts.  Gre

Signing a commercial  lease can be one of the most intimidating and rewarding experiences that an owner has.  On one hand, it shows your commitment and optimism for the future.  On the other, it puts you on the hook for a lot of money, sometimes for a

Do you feel like all of your advertising dollars are being flushed down the toilet?  Do you feel like you're wasting your money and that pretty much all paid advertising is just a total waste of time? You're not alone. Most business owners feel like th

Owning a business is hard enough.  Don’t go it alone.  Making connections with other owners that already have an audience of your target customers can create a WIN-WIN-WIN.  The other owner builds their brand as a trusted resource, an authority, and