The Small Market Radio Podcast

The Small Market Radio Podcast


Latest Episodes

SMRP 51: John Wanzung, Dennis Green
May 20, 2019

RadioMax is a provider of elegant, intuitive radio station apps. Sun & Fun Media provides products and services to radio stations for barter. Now the two companies have teamed up. Things could get really interesting,

SMRP 50: Holland Cooke, Pt. 2 | Motivating Veteran Salespeople
May 11, 2019

In the second part of our interview with Talk Radio consultant Holland Cooke, Holland tells how your station can take full advantage of today’s current-events climate – including some little-known tips and tricks to help your hosts engage your audience...

SMRP 49: Holland Cooke, Pt. 1 | The Local Dilemma
February 09, 2019

Interviewing today’s guest is kind of like trying to capture lightning in a bottle. Consultant Holland Cooke streams nonstop nuggets so quickly and so furiously that you’ll be listening again and again to make sure you don’t miss anything. One…Read more →

SMRP 48: Bob Hoffman Concluded, Alexa Revisited
January 14, 2019

This time out, we have two very special guests. We conclude our must-listen interview with advertising gadfly Bob Hoffman, and the useful facts and observations come so fast that you’ll find yourself constantly rewinding and replaying so you can captur...

SMRP 47: Bob Hoffman, Rod Schwartz
November 30, 2018

In this outing, we chat with one of my heroes, veteran advertising “mad man” Bob Hoffman, an iconoclastic figure who’s not afraid to call BS on the nonsense that seems rampant in advertising today (especially digital). But Bob is more…Read more →

SMRP 46: Automatic Online Money | The Right Way to Answer Objections
October 05, 2018

This week we conclude our conversation with Elliott and Sandy Hurst, cofounders of SoCast, the provider of all things digital to radio stations large and small. In this segment, the talk turns to how SoCast helps its clients make money…Read more →

SMRP 45: Simple Online Money | Digital Innovation
September 26, 2018

This week we feature Part One of our interview with the two brothers who began with a social medium for musicians and turned it into a full-fledged set of digital tools for radio broadcasters. Along the way, the founders of…Read more →

SMRP 44: Cutting-Edge Automation | The Two Worlds of Sales
September 22, 2018

This week’s episode continues our exploration of cutting-edge technology – in this case, a new approach to broadcast automation. Our guest, Michael Dalfonzo is the vice president of business development at Sync Harmony; he describes how his company dev...

SMRP 43: Rick Murphy Pt. 2 | Podcasting Gear
September 10, 2018

This week we conclude our interview with group owner and entrepreneur Rick Murphy, who shares some immutable laws of selling and a great idea for locking down appointments. Host Jay Mitchell shares the upgrade in studio equipment he recently made…Read ...

SMRP 42: Pat Bryson, Rick Murphy
August 29, 2018

 We’re back after some delays in getting our new studio set up … and we’re back BIG with a pair of industry leaders from whom you’ll learn a lot: PAT BRYSON shares one of her favorite sales tips. Pat reminds us,…Read more →