We’re joined by Mark Hobson, a long-time sleep industry consultant currently working with the UK-based Silentnight brand. In this broad discussion, we explore the unprecedented ways in which supply chain disruptions and price increases are impacting on the industry, how the growth of ecommerce is affecting average unit selling price and what it has been like trying to introduce a new brand to the US market during a pandemic. Pointing to both the unique opportunities and distinct challenges of the moment, Hobson offers key insights on what retailers need to keep in mind as they reimagine their product mixes and merchandising strategies for a post-pandemic world.