This week, we’re diving deep with the incredibly talented Jeff Chang, co-founder of The Apartment, International Wedding Photographer of the Year winner, and all-around photography genius.

Jeff has spent 15 years capturing love stories across five continents, creating meaningful client experiences, and sharing educational content for photographers. Today, he’s pulling back the curtain on social media strategies, editing workflows, and the art of creating client magic.

What You’ll Learn in This Episode

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• How to Stand Out on Instagram – Why just posting pretty pictures isn’t enough & what to do instead
  
• Social Media Strategy – The difference between giving and taking in content creation.
  
• Client Experience Hacks – How to show up in a way that makes clients feel connected before they even book
  
• The Power of Behind-the-Scenes Content – Why showing HOW you work attracts the right people
  
• Email Marketing Confessions – Jeff’s struggle with email marketing (and what he should be doing instead)
  

Key Takeaways