The Tony Sirianni Podcast

The Tony Sirianni Podcast


A Conversation with Tim Bello — Managing Partner and Co-Founder of Merchant

September 26, 2025

This week, AdvisorHub’s CEO, Tony Sirianni talks with Tim Bello — Managing Partner and Co-Founder of Merchant. The two discuss the state of the advisor marketplace, a shift in mindset around firm definitions, building a firm with people of similar vision, obtaining success through energy and motivation, and creating a firm’s ecosystem through advice and execution