Sifter

Sifter


A History of Animated TV Commercials

March 12, 2025

Janet Scagnelli, who made her career as an animator for dozens of commercials and TV shows, has created A HISTORY OF ANIMTATED TV COMMERCIALS. This one time only event features a variety of hand-drawn and puppet-animated techniques. It screens at this year’s James River Film Festival on 3/23, 3:30 at the VMFA. We’ll talk about:

– Getting paid to animate at age 13

– Creating numerous commercials at her Chelsea Animation

– Her other business restoring animation cels

– Working on spots for Sesame Street, Nickelodeon & MTV

– Some examples of the vintage commercials (including one with music by Frank Zappa)


LINKS

James River Film Festival

Janet’s Website

Georgia O’Keefe: The Brightness of Light podcast (also showing at this year’s JRFF)

RVA Faith & Film Forum (3/21, 8-10am)