Possibly the hardest part of outreach is deciding who to pitch. - We're not of the "spray and pray" mindset, so building a pitch list takes time. That said, we've discovered some helpful tricks and tips to try to decrease that vetting period as much a...

What if I told you one post could earn 300+ links? And what if I told you none of those links were from outreach? - We create a lot of content. But we also do a fair amount of outreach. In fact, half of a content marketing specialist’s role here is to...

We pride ourselves on having 50% of our staff focused on design. But it's taken years to build that talent. - If you're looking to hire a graphic designer (or you're interested in applying to work at Siege),

Experiencing a high cost per link? It could be your content, but it could also be your whole website. - In this week's Content & Conversation, Ross and Caroline discuss factors that may be contributing to a high cost per link.

Hitting send and then... crickets? Listen to our outreach tips to avoid no responses. - No one likes a failed outreach campaign. Today's Content & Conversation Directors Caroline and Alex Heinz break down elements of your outreach email into three dis...

Our "bread and butter" eBook, but updated for 2020! - If you've been a long time Siege reader, you've probably come across our "How to Get More Website Traffic by 250,000+ Visits" post and corresponding eBook.

What is GPT-3? Are we all out of a job? - In this episode of Content & Conversation Ross and Caroline chat through what GPT-3 is and how it impacts content marketing and SEO. If copywriting is a core deliverable for your business or position,

It's Christmas in July! Literally. - Are you thinking about Q4 and holiday season right now? If not, you should be. For many of our eCommerce clients we start brainstorming topics for November and December around this time.

Training a great team of content marketers doesn't have to feel like such a challenge. - If you’re like us, hiring great people is just the first part of the battle when it comes to cultivating talent on your teams. Given the dynamic nature of SEO,

Should virality really be the goal with your content? Could it be hurting more than helping you? - Update: Following publish we were alerted that our example for Bid-On-Equipment was to support their candy machinery page,