SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators


How to Find The Right Patients When Viewership Is So Fragmented

November 11, 2024

Todays media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns fr