SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
Bringing Segments to Life with Personas and AI
August 23, 2024
John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of u
SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.
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