No BS Agency Podcast

No BS Agency Podcast


Summer Break Bonus: Ediuska Laurens on Leaning Into Your Big Vision

August 11, 2022

I’m taking the month of August off to be with my family. I hope you’re taking some time to do something amazing and relaxing too.


For the whole month, I’ll be sharing clips from some of my favorite episodes that you’ll enjoy revisiting as well.


Today, I’m revisiting my conversation with one of my dear clients, badass business owner, Ediuska Laurens.


This clip is about standing out by not following the crowd and leaning into your own big vision.


Dr. Ediuska Laurens wants to use the magical powers of science and know-how of industry to help the most vulnerable populations. She is an entrepreneur, innovator, and two-time patent holder with expertise in medical device product development, regulation, and quality.


She is the founder of Genius Shield, a compliance management and regulatory readiness company that shields and de-risk medical innovators and investors so they can launch compliant medical solutions seamlessly and safely to the global market.


Tune into this episode to hear:

  • How Ediuska bridges the regulatory knowledge gap between big med tech companies and entrepreneurs with innovative ideas
  • Why she embraces a front-facing role as a communicator in the male-dominated industry of medical technology
  • Why Ediuska has both a personal brand and a brand for Genius Shield


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