No BS Agency Podcast

No BS Agency Podcast


Summer Break Bonus: Michael Roderick on Building a Referable Brand

August 04, 2022

I’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too.


For the whole month, I’ll be sharing clips from some of my favorite episodes that you’ll enjoy revisiting as well.


First up, my interview with Michael Roderick, the king of connecting. 


We talked about what true influence is and how to build a truly referable brand.


Michael Roderick is not only the KING of networking and connecting but he’s also the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.


He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. And his background is pretty unique—he went from a high school English teacher to a Broadway Producer in under two years until shifting into the entrepreneur he is today.


Tune into this episode to hear:

  • The difference between networking and building a referable brand
  • How to open up your “container words” and craft your message
  • How curation serves your clients and improves relationship retention
  • Why you need to “find your Celine”


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