No BS Agency Podcast

No BS Agency Podcast


Ep 87: Why Focusing on the Money to Earn More Money Isn't Going to Make You More Money (and Where to Focus Instead)

February 17, 2022

Everybody wants to make more money without working more hours. That's the dream, right?


That's what I sell: How to make more and more money while working fewer and fewer hours. It’s a great goal and it’s absolutely achievable.


But here’s the problem, and why people struggle to get there.


When you want to make more money without working more hours, what’s the first thing you think to do?


You focus on the money. You raise your prices or you bring on more clients, maybe even both. 


But when you focus on the money, it can actually end up being the reason you get stuck working all the time without making enough.


So what’s the answer to this conundrum? Profitability, not revenue.


Tune into this episode to hear:


  • How scope creep and outsourcing eat the revenue from raising your prices or bringing on new clients
  • Why you have to have systems in place to be profitable before you add more people to your business


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