Everyone wants to find their one perfect square inch of the market where they can go a mile deep, do good work, and make good money.

You could chase what you think the market wants and jump into a niche that seems hot right now.

You could choose a market segment based on what your degree is in, what you’ve done before, or what you think you should be doing.

You could jump from niche to niche to niche and never see the kind of success you’re looking for.

Or you could find the work that only you can do.

Today, I’m sitting down with Jeffrey Van Dyk to talk about his process for finding the square inch that only you can inhabit because of your history and experiences and emotional and behavioral patterns. Patterns that you also happen to share with your best clients and customers.

Jeff is an international speaker, strategist, and guide who works with highly successful leaders and founders in the second half of life who know that they are meant to transition into their life’s legacy and have a meaningful, lasting impact on the world.

Jeff currently helps spiritually-guided celebrities, business leaders, and founders become more powerful leaders and create the work that only they can deliver to the world.

Tune into this episode to hear:

• Jeff’s journey from coaching anyone on anything, to helping entrepreneurs and coaches connect their passion, purpose and history to their market and messaging
• Why trust is necessary for commitment and risk-taking
• What your core wounds have to do with your business, how you position yourself, and how you connect with your best audience
• Questions that will help you identify patterns of feelings and behaviors that will help you find “your people” in the market

Learn more about Jeffrey: 

• The Courageous Messenger
• The Jeffrey Van Dyk Show
• Activation Tuesdays
• Facebook: @JeffreyVanDykOfficial
• Connect with Jeffrey on LinkedIn
• FREE Sharing Your Unique Genius with the World

Learn more about Pia: 

• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com