No BS Agency Podcast

No BS Agency Podcast


Ep 264: Greatest Hits: The Pricing Strategy That Gets You To Profit and Freedom

September 18, 2025

How do you set your pricing?


This month, I’m revisiting my all-time most-listened episodes and in this episode, we’ve got one of my favorites. I break down why your current pricing strategy may not be giving you the profit and freedom you were after when you started your business. And I give you instead the formula that will let you hit your financial goals without working yourself into the ground.


Tune into this episode to hear:

  • Why focusing on revenue alone isn’t the way to go
  • The 50-25-25 formula that gives you the profit, lifestyle, and freedom you want
  • How the formula accounts for client ebb and flow
  • What you need to schedule time for (outside of client time)


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