No BS Agency Podcast

No BS Agency Podcast


From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?

March 07, 2024

Back by popular demand, here's an episode that answers a question I get asked all the time.


Tune into this episode to hear:


  • How to use a lead product to stop doing proposals and start getting paid
  • How to create a lead product that is clear, actionable and valuable for your clients
  • Why a lead product sets you apart as the expert even in a sea of free proposals
  • Why signaling that your time is valuable from the outset means less client sticker shock and more free time to really develop your business


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