No BS Agency Podcast

No BS Agency Podcast


Ep 170: The Trap That Retainer Clients Often Create (And How To Avoid It)

November 16, 2023

This month, I’m sharing the pitfalls of chasing after retainer clients as a one to two person branding agency.


Today, I’m sharing a story that illustrates just how much relying on retainers can negatively impact your business, even when it looks like you’re successful on paper.


Tune into this episode to hear:

  • How sudden drop offs in retainer clients can tank your income
  • How retainer clients can distract you from building a reliable pipeline
  • The outsourced employee trap of working on retainer
  • How a project-based model allows you to build a more sustainable business


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