No BS Agency Podcast

No BS Agency Podcast


Ep 153 : On Selling Digital Products and Other "Passive Income" Products

July 20, 2023

It’s tempting to think you can create a digital product, sit back, and let the money roll in. 


But it’s not that simple.


Selling digital products and other forms of “passive income” takes a LOT of work to get up and running. There’s nothing passive about passive income.


Today I’m digging into the biggest misconceptions about “passive” products, what it takes to create and sell them, and what you should be doing instead if you want to make money in the short term. 



Tune into this episode to hear:

  • The real math behind creating and selling my online courses
  • How passive income marketing only gives you a snapshot of the truth about selling digital products
  • The time, effort, and investment that led to being able to sell courses without paying for ads
  • What you should be doing to bring in profit in the short term and how it benefits the long game of passive income products
  • Why it’s worth working with experts to level up your game, but you still need to be the special sauce in your product


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